Points Covered in 4^th lecture (30/07/13)

1.     Blog understanding

2.   Briefing about DUKAAN project

3.   Marketing activities in  retailing

                                 I.            Retail business allover India during Diwali-550 Cr

                             II.            25 Cr Households, 80m-Urban, 160m-Rural

4.   Retail

                                    I.            Political

                                II.            Economical

                             III.            Urban v/s Rural 

5.   Book – Managing retailing by Piyush K Sinha &         Dwarka Prasad Uniyal

6.   Assessing Retail Performance

                             I.            Key performance criteria

a.  Operating Profit Margin

b.  Gross Profit Margin

c.    Net Profit Margin

                          II.            Retail would determine this at a department level/ category level/ store level and company level

                      III.            Catchment profiling

                     IV.            Major outcome- Food and beverages

                    -Kirrana

                    -Apparel

                    -Electronics and durables

                    -Amusement and entertainment

7.   Van Heusen

                                    I.            Started in USA by Moses Philip

                                II.            Owns iconic brands-Arrow, Tommy Hilfiger, Calvin Klein

                             III.            India-1990 by Madura garments acquired by Aditya Birla

                            IV.            Value Proposition

a.   Power Dressing

b.   Power evolved

c.    Evolve every day

8.   200 stores across country, 50 new stores, 10-12% growth in 2012-13