ASSOCHAM report-based on a survey conducted on spending patterns among Indian youth -source ET RETAIL dated Aug 13, 2013

A survey conducted by the Associated Chambers of Commerce and Industry of India (ASSOCHAM) on the Indian youth's expenditure patterns, reveals -

youngsters spend their money on phones, apparel and branded cosmetics.

Survey details:

Sample size 2000 youngsters
Age group :- 16-21 years
Location:- Delhi, Mumbai, Kolkata, Banglore, Chennai, Hyderabad, Lucknow, Ahmedabad, Jaipur and Chandigarh


Average monthly expenditure going up by 65% in last 10 years

Spending on cosmetics of males is more than females.

average spending of male is 1000-5000 rs. per month.

there is 35-40% hike in the monthly expenses of boys on cosmetics.

Reason for increase in expenditure:
1. hike in the pocket money given by parents to the youngsters.

2.massive print and TV ad campaigns

3. exposure to fashion events has upped the grooming consciousness in youths.
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Delhi has higher consumption of cosmetics, apparels and mobile phones

Mumbai is second and lucknow is third in the rank.
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Fondness of cosmetics in last 10 yrs:-

Boys has shown 165% rise & girls have shown 125% rise.
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