Retail management.

Concepts covered in RETAIL MANAGEMENT class

•         Reconceive notion should be removed
•         Selling is most important part of marketing
•         Business Development is MANTRA to connect with people
•         CONNECT is very important
•         Think about people born after 2007

 

  DUKAAN

•          How many SKU’s
•          Layout of Dukaan
•          Why customers are not going to convenience store
•          On what basis Dukaandar keeps stores man

DIPP

The Department of Industrial Policy & Promotion was established in 1995 and has been reconstituted in the year 2000 with the merger of the Department of Industrial Development. Earlier separate Ministries for Small Scale Industries & Agro and Rural Industries (SSI&A&RI) and Heavy Industries and Public Enterprises (HI&PE) were created in October, 1999.

With progressive liberalization of the Indian economy, initiated in July 1991, there has been a consistent shift in the role and functions of this Department. From regulation and administration of the industrial sector, the role of the Department has been transformed into facilitating investment and technology flows and monitoring industrial development in the liberalised environment.

The role and functions of the Department of Industrial Policy and Promotion primarily include:

·         Formulation and implementation of industrial policy and strategies for industrial development in conformity with the development needs and national objectives;

·         Monitoring the industrial growth, in general, and performance of industries specifically assigned to it, in particular, including advice on all industrial and technical matters;

·         Formulation of Foreign Direct Investment (FDI) Policy and promotion, approval and facilitation of FDI;

·         Encouragement to foreign technology collaborations at enterprise level and formulating policy parameters for the same;

·         Formulation of policies relating to Intellectual Property Rights in the fields of Patents, Trademarks, Industrial Designs and Geographical Indications of Goods and administration of regulations, rules made there under ;

·         Administration of Industries (Development & Regulation) Act, 1951

·         Promoting industrial development of industrially backward areas and the North Eastern Region including International Co-operation for industrial partnerships and

·         Promotion of productivity, quality and technical cooperation.

RETAIL

·         Giving the product to end users for personal consumption.

CASA

·        Current account saving account

Footfalls & Converted footfalls

End users lead to converted footfalls.

Net profit, Gross profit, Net sales, Gross sales

Profiling leads to loyalty

Market basket Analysis (MBA)

Value Propositions

Retailing Decisions

Every Day Low Price (EDLP)

Theories 

•          Wheel of Retailing
•          Retail Accordion theory
•          Melting POT theory
•          Polarization theory

Retail Management process