Aim to be multi-city operators
Indian online supermarkets are going the Amazon way in expanding their presence. Online start-ups such as LocalBanya.com, BigBasket.com and AaramShop.com are looking to move from their home turf to multiple cities to tap local markets.
The US online giant recently expanded its grocery supplies to California from Seattle in a bid to break open grocery market there. It's expected to spread the business further across America .
Mumbai-based LocalBanya is looking at expanding to Pune and Delhi as part of its growth strategy. It is likely to raise money from venture capital funds soon.
Similarly, Bangalore-based BigBasket.com, which is also present in Mumbai and Hyderabad, may add two cities this year, Delhi and Chennai being its main targets. BigBasket wants to be present in 10 cities by end of 2014.
Aaramshop, which allows kiranas and retail chains to have web front
on its website, is going one step ahead and plans to have a presence in
Karachi, Pakistan. Its aiming to grow from to 40 cities and have 30,000
retailers on its site by March 2014 from 30 retailers and 3000
retailers now.
Mumbai-based LocalBanya eyes Pune and Delhi; to raise funds from VCs
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| Bangalore-based BigBasket.com, to add two cities this year; Delhi & Chennai remain main targets. To add 10 cities by end of 2014 | |||
| Aaramshop looks to expand in Karachi, Pakistan, looks to 30 cities to 40 cities, have 30,000 retailers by March 2014 |
Reference:
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